In verbal and non-verbal communication, what percentage is attributed to vocal style?

In the study of communication, vocal style refers to the tone, pitch, volume, and emphasis used when speaking. Research often highlights that vocal elements convey a significant portion of the message we communicate. Specifically, it is widely accepted that approximately 38% of communication effectiveness comes from the vocal style, which encompasses how something is said rather than just the content of the words. This indicates that while the words themselves are important, the way they are delivered has a substantial impact on the listener’s perception and understanding.

Other elements of communication also play crucial roles. For instance, non-verbal cues, such as body language and facial expressions, account for about 55%. This reinforces the idea that communication is multi-faceted, and both vocal style and non-verbal signals are crucial for effective interactions. The remaining 7% is typically attributed to the spoken words or the actual content of the message. This framework demonstrates the significance of the delivery in conveying emotions, intentions, and engagement in verbal communication.